Keyword research is an integral part of SEO, and finding the appropriate keyword for your website is important for your site’s visibility and how it ranks on search engines like google. One thing that hasn’t changed for customers trying to optimize their website for search is keyword research, despite the fact that Google likes to keep us guessing about how to figure out algorithm changes.
Mastering keyword research is an art you should have because it is important in your SEO success journey. Making a mistake can come with a huge price that might leave you in a bad place. We don’t want you that experience that. You don’t have to feel intimidated, keyword research is not rocket science.
In this article, you will learn what keyword research is, how long it takes to do keyword research, and the importance of keyword research. You would get familiar with essential elements of keyword research, competitive keyword research, and how to do fast keyword research. And finally, the fun part, knowing the best tools for keyword research.
What Is Keyword Research?
Keyword research is the act of obtaining and examining search phrases that individuals type into search engines (Google the most common) to get information, and look for products or even services; with the intention of utilizing that information for a particular purpose; often for SEO (search engine optimization) or marketing.
How Long Does It Take To Do Keyword Research?
How long does it take you to surf the internet and get information about your favorite food outlet when you find yourself outside of your state or country? Keyword research can take Mr. A an entire week, Mr. B might hit the road in a few hours and start getting results, while Mr. C might get needed information in a matter of minutes. The duration is not set on a tablet of stone, getting the proper information with the right tools will put you on track.
Why Is It Important?
How painful would it be to create and put out amazing content without receiving any traffic from Google simply because you aren’t putting them out rightly? Understanding your consumers’ purchase path, your level of competition, and how to modify your content strategy are all made possible by keyword research.
In addition to assisting you in determining the ideal keywords to target, keyword research gives you important information about the Google searches that your potential customers are really making.
Essential Elements Of Keyword Research
There are various keyword research essential elements you need to know before you begin your research journey. Let’s have a quick overview:
Authority
A website’s total visibility and ranking are enhanced by the qualitative metric of authority. Google gives authority a lot of weight. To establish yourself as an authority, you must exert every effort. You should be viewed as an authoritative source by Google. Adding excellent content to your site and pushing it to gain social signals and backlinks might be a wonderful place to begin.
Volume
keyword search volume is the number of searches for a specific term on a certain search engine (Google) during a particular period. This measure may be used to gauge interest in a certain term, the popularity of the term increases with the volume.
CPC (Cost-Per-Click)
Cost Per Click (CPC) displays the amount that marketers are willing to pay out for a click on an advertisement that is shown above search results for a certain keyword. Although it’s more of an advertising statistic than an SEO metric, it may act as a helpful stand-in for a keyword’s worth.
Keyword Cannibalization And Stuffing
Keyword cannibalization and stuffing happen when the presence of many pages that rank for the same keyword causes them to contend with one another. This will cause each page to have a lower CTR (Clickthrough Rate), which lowers its authority compared to what a single page might have had.
Relevance
Relevance affects how Google ranks material. The idea of search intent enters the picture at this point. If your material satisfies the demands of the searchers, it will rank for that term. Additionally, the query’s greatest asset has to be your content. Why, I am sorry Google can’t rank your article if it offers no value. Good content would have to rank first. Okay?
What Is Competitive Keyword Research?
Competitive keyword research helps you know the keyword your rivals are using to raise their search engine ranks and drive more visitors to their websites.
Should I Do Competitive Keyword Research?
It is a no-brainer. A wonderful place to find keyword suggestions is from your rivals. Start by doing a competition analysis to discover the keywords that your rivals are ranking for.
How To Do Keyword Research Fast
A quick look at hacks that will make your keyword research fast:
Investigate Your Competitors
You don’t have to be a CIA agent or work for NSA to spy on your competitors. By spying, I mean studying how they do things. They might be ahead of you in terms of resources at their disposal. Taking time to understand how they function would go a long way.
Create A List Of Topics That Are Relevant To Your Business
It is important to create a list of topics that are relevant to your business. Including topics that are not related to your business would affect your chances of rank.
Use Keyword Modifiers
A keyword modifier is a phrase or set of words you add to your main keyword to make it more specialized and focused. They might come in handy.
Use Keyword Clustering Tools
Keyword clustering is the process of structuring and grouping related terms into clusters. Keyword cluster tools help decrease the possibility of cannibalization, where several pages rank for the same keywords. Examples; Keyword Insights, Cluster AI.
Check Related Search Terms
Checking related search terms can help improve your keyword choice. After you type in your search query, scroll to the bottom of the SERP (Search engine results pages). There, you’ll find a list of related searches.
Keep SERP In Mind When Choosing Keywords
SERP (search engine results pages) is simply where your search result appears. The first page is a big deal and I call it “The Arena”. People barely go beyond the first page when searching for information, it is a proven fact. Search engine results pages (SERPs) typically feature sponsored search and pay-per-click (PPC) advertisements in addition to organic search results.
Check How Your Competitors Are Ranking For The Same Keywords
You can’t be in business without knowing what your competitors are doing. Knowing how your competitors are ranking is important. Tools like Moz and ubersuggest will be a great start.
Best Tools For Your Keyword Research
Tools? Hold on a second. Yes, tools. Tools help you get the job done faster without much hassle. Let us take a quick look at some tools that can come in handy in your keyword search journey.
Answer The Public
Answer the Public, can help users create search clouds, which are visual representations of search queries and suggest autocomplete queries.
Google Related Searches
Related searches are search queries related to the keyword you type into a search engine. After you type in your search query, scroll to the bottom of the SERP. There, you’ll find a list of related searches.
SEMrush
Semrush is a comprehensive tool for increasing web presence and learning about marketing trends. Also, an SEO tool that performs keyword research, monitors the keyword strategies used by competitors, analyzes your blog’s SEO, and searches for backlinking chances. Sounds like the main deal.
Google Keyword Planner
Researching keywords for your search campaigns is made easier by using the keyword planner.
This tool is free, and you can use it to find new keywords associated with your company as well as predict the number of searches they will get as well as the cost of keyword advertising.
Moz
Another tool that gives you an edge over your competitor. With the help of Moz’s “Keyword Explorer” tool, you can view the keywords that your rivals are achieving success with. Simply type in the URL of your rival in the search field.
Ubersuggest
Ubersuggest gives you access to information on the tactics that are effective for others in your industry so you may adopt, enhance, and gain an advantage.
Google Suggest
Google Suggest is a tool created by Google to discover the best synonyms for the primary keyword. As users type their questions into the search field in Google Search, this feature gives suggestions.
Final Thoughts
The use of proper keywords is a big deal to your website, maybe not to you personally but, I believe you are committed to your website’s success. The hassle of getting the right keyword is on but, you can always get it right. It is important you grab the concept of doing keyword research fast and start getting results.
The tools are there to help you come up to speed and get you on track. Remember, it is not rocket science, your little commitment will get you there.