Keyword research is the process of identifying the words and phrases that people use to search for information online. This research is crucial for businesses and individuals who want to improve their online visibility, as it allows them to identify the terms and phrases that potential customers are using to find their products or services. Keyword research can help businesses to: Understand their target audience: By identifying the keywords and phrases that their target audience is using, businesses can gain valuable insights into their customers’ needs and interests. Optimize their website: By including relevant keywords in their website content, businesses can improve their search engine rankings and attract more organic traffic to their site. Improve their advertising campaigns: By targeting the right keywords in their advertising campaigns, businesses can improve the relevancy of their ads and increase their click-through rates. Overall, keyword research is an important step in any online marketing strategy, as it helps businesses to connect with their target audience, improve their online visibility, and ultimately drive more sales and revenue.

SEO is the practice of improving the way a website ranks in search engines like Google in an effort to get more organic traffic to the website. SEO (search engine optimization) is popular because the business model of companies is distinct from others such as ecommerce, local businesses, professional services, etc. SEO is a popular marketing methodology because the value of organic traffic is high due to the highly-target nature of searchers.

An SEO agency is a type of marketing agency that specializes entirely in Search Engine Optimization (SEO) for B2B or B2C companies. The reason some agencies focus just on SEO is because of the various challenges and uphill battles that are required for SEO to be successful compared to other marketing channels.