Home / Results / A/B tests
CRO results across all clients171 wins across 197 tests.
$1,214,283 in added revenue from A/B tests on 26 e-commerce stores. A test only counts as a win when the new version made more money than the original. Every loss is on this page too.
- A review of your highest-traffic pages
- The three tests most likely to win on your store, picked from 197 we've already run
- The revenue each one could add, in your numbers
Wins compound. Two 10% wins on the same page add up to 21%, not 20%. Brands that kept testing shipped a median of 13 winning changes.
Find my first winning testProduct pages pay the most per test.
Some tests are tagged to more than one page type, so category totals add up to more than 197.
| Page | Tests | Win rate | Avg lift | Revenue lift | Most-repeated winner |
|---|---|---|---|---|---|
| Product pages | 62 | 87.1% | +15.9% | $512,176 | Review stars placement: 9 tests, 89% win rate |
| Homepage | 51 | 94.1% | +13.1% | $348,756 | FAQ accordion: 8 tests, 100% win rate |
| Sitewide | 54 | 85.2% | +14.0% | $175,238 | Button and CTA color: 18 tests, 83% win rate |
| Collections | 21 | 81.0% | +8.3% | $143,515 | FAQ accordion: 7 tests, 86% win rate |
| FAQ sections | 19 | 100% | +11.7% | $118,589 | FAQ accordion: 19 tests, 100% win rate |
When a change wins across brands, it goes in every plan first.
We publish what didn't reliably win too, so we don't sell you changes that only work sometimes.
Repeat winners
What didn't reliably win
Decided by revenue, not conversion rate.
| Brand | What we tested | Conversion | Revenue impact |
|---|---|---|---|
| Posture apparel brand | Interactive before-and-after slider instead of static images | +12.4% | +$53,175 |
| Posture apparel brand | Moved before-and-after section below the FAQ and CTA | +22.5% | +$52,934 |
| Vending machine retailer | 5-image carousel below the main product image | +27.9% | +$52,040 |
| Off-road parts retailer | FAQ added to collection pages on mobile | +17.8% | +$27,145 |
| Trailer security brand | Free shipping threshold with an icon in the announcement bar | +10.0% | +$24,169 |
| Trailer security brand | Restructured the product page add-to-cart area | +22.4% | +$16,785 |
A process built to find money, not just lifts.
Every test follows the same four steps, and every result, win or loss, goes into the tracker this page is built from.
Find the leak
We pull your analytics and session data to find the pages where the most revenue is lost: usually product pages, collections and the cart.
Pick from what already won
Ideas start from changes that won across other brands (the repeat winners below), then get adapted to your store and customers.
Run it clean
One change per test, real traffic split between the original and the new version, run until there is enough data to call it.
Ship and report in dollars
Winners go live sitewide. You see the conversion lift and the revenue it added, and losing tests are reported too.
Tests that paid, in their words.
Every recommendation was backed by data, and they prioritized tests that would directly drive revenue, not just cosmetic changes.+33% conversion rate, +9% AOV
Both tests we ran resulted in the new variation created by QCK winning with a +20.3% and +15.3% lift.+17.8% avg conversion lift
What stood out most was their focus on measurable impact rather than just activity.AOV $60.63 to $66.63
A/B testing questions
What counts as a win?
How long does a test run?
Where should we start?
Do we need a lot of traffic?
Do you report losing tests?
The $100M AI Visibility Roadmap.
Built from 7,960 live pages and 197 A/B tests: which pages to build, refresh and test to win Google and get cited by AI.
Which test would win on your store?
On a free 30-minute call, we'll review your highest-traffic pages and pick the three tests most likely to win, based on 197 we've already run.
- Your score across Google, AI citations, branded demand, and reviews
- The pages on your site that are ready to move right now
- Your first Flagship page and the first three tests we'd run