Home / CRO / Results by industry / Beauty & personal care
6 brands · 4 industriesCRO for beauty & personal care brands. 15 tests, $28,016 added.
Conversion rate optimization for hair care, skin care, feminine care and grooming brands on Shopify. Everything QCK has tested for 6 brands across hair loss & thinning treatments, hair growth oils, solid shampoo & body bars, dermatologist-formulated skincare, reusable period care and beard care. Every result below is a real A/B test, decided by revenue.
Across 6 brands, QCK has concluded 15 A/B tests with a 100.0% win rate and $28,016 in added revenue. Product Page tests produced the most revenue: $16,532 from 8 tests (8 of 8 won). The largest single result was Hero Section Carousel vs Video Hero (Hero Section) for a reusable period care brand: +$4,011 with a +4.3% change in Conversion Rate. The most repeated winning play was Announcement Bar Color: 3 of 3 won, for $1,247 combined.
Where a beauty & personal care test plan starts.
Read straight from the results above. On your store we adapt these to your traffic, products and customers, then test before anything ships.
- Start with product page tests8 of 8 won for $16,532 in added revenue, the most of any page type in this sector.
- Reuse the play that keeps winning: merchandising & section order100.0% win rate across 2 tests, $5,803 combined. It goes near the top of every new plan in this sector.
- Decide every test by revenueA test only counts as a win when the new version made more money than the original. A conversion rate bump that loses revenue is a loss.
Get this plan built for your store
On a free 30-minute call we adapt these tests to your products and traffic, and show the revenue each one could add.
Results by industry and niche.
Each niche is one QCK client brand. Open a niche to see every test we ran for it, sorted by revenue impact.
Hair Care
Across 3 brands, QCK has concluded 11 A/B tests with a 100.0% win rate and $19,866 in added revenue. Product Page tests produced the most revenue: $16,419 from 7 tests (7 of 7 won). The largest single result was Find Your [Brand] Section (Product Page) for a hair-loss shampoo & treatment brand: +$3,624 with a +19.8% change in Conversion Rate. The most repeated winning play was Announcement Bar Color: 2 of 2 won, for $815 combined.
Hair Loss & Thinning Treatments
Hair-loss shampoo & treatment brand · 1 client account
For this brand, QCK has concluded 8 A/B tests with a 100.0% win rate and $18,627 in added revenue. Product Page tests produced the most revenue: $16,419 from 7 tests (7 of 7 won). The largest single result was Find Your [Brand] Section (Product Page): +$3,624 with a +19.8% change in Conversion Rate.
See all 8 tests for this hair loss & thinning treatments brand
| Page | What we tested | Conversion rate | Revenue impact | Result |
|---|---|---|---|---|
| Product Page | Find Your [Brand] Section | +19.8% | +$3,624 | Win |
| Product Page | Product Price Below Product Title | +42.3% | +$3,587 | Win |
| Product Page | 5 Image Carousel Below Main PDP Image + Modified Navigation | +23.5% | +$3,059 | Win |
| Product Page | Shipping Information With Icon Below Product Title & Price | +7.3% | +$2,676 | Win |
| Homepage | Second Section - Move Best Sellers to the Second Section | -4.2% | +$2,208 | Win |
| Product Page | Sticky Add-to-Cart | +4.6% | +$1,484 | Win |
| Product Page | Gold Review Stars Overtop Image Carousel | +4.6% | +$1,362 | Win |
| Product Page | Move Add-to-Cart Above Product Description | +30.8% | +$626 | Win |
Hair Growth Oils
Batana hair-growth oil brand · 1 client account
For this brand, QCK has concluded 2 A/B tests with a 100.0% win rate and $717 in added revenue. The largest single result was Remove Carousel From Announcement Bar (Announcement Bar): +$423 with a +32.3% change in Conversion Rate.
See all 2 tests for this hair growth oils brand
| Page | What we tested | Conversion rate | Revenue impact | Result |
|---|---|---|---|---|
| Announcement Bar | Remove Carousel From Announcement Bar | +32.3% | +$423 | Win |
| Announcement Bar | Announcement Bar Background Color Change | +65.2% | +$293 | Win |
Solid Shampoo & Body Bars
Solid shampoo & body bar brand · 1 client account
One test so far: Announcement Bar Background Color Change (Announcement Bar) won, with +$521 in revenue impact and a +12.0% change in Conversion Rate.
See all 1 test for this solid shampoo & body bars brand
| Page | What we tested | Conversion rate | Revenue impact | Result |
|---|---|---|---|---|
| Announcement Bar | Announcement Bar Background Color Change | +12.0% | +$521 | Win |
Skin Care
For this brand, QCK has concluded 2 A/B tests with a 100.0% win rate and $3,707 in added revenue. The largest single result was Place Best Sellers in Main Menu (Sitewide & Navigation): +$3,594 with a +34.1% change in Conversion Rate.
Dermatologist-Formulated Skincare
Dermatologist-formulated skincare brand · 1 client account
See all 2 tests for this dermatologist-formulated skincare brand
| Page | What we tested | Conversion rate | Revenue impact | Result |
|---|---|---|---|---|
| Sitewide & Navigation | Place Best Sellers in Main Menu | +34.1% | +$3,594 | Win |
| Product Page | Gold Review Stars Overtop Image Carousel | +2.7% | +$113 | Win |
Feminine Care
One test so far: Hero Section Carousel vs Video Hero (Hero Section) won, with +$4,011 in revenue impact and a +4.3% change in Conversion Rate.
Reusable Period Care
Reusable period care brand · 1 client account
See all 1 test for this reusable period care brand
| Page | What we tested | Conversion rate | Revenue impact | Result |
|---|---|---|---|---|
| Hero Section | Hero Section Carousel vs Video Hero | +4.3% | +$4,011 | Win |
Men's Grooming
One test so far: Announcement Bar Background Color Change (Announcement Bar) won, with +$433 in revenue impact and a +15.4% change in Conversion Rate.
Beard Care
Beard oil & grooming brand · 1 client account
See all 1 test for this beard care brand
| Page | What we tested | Conversion rate | Revenue impact | Result |
|---|---|---|---|---|
| Announcement Bar | Announcement Bar Background Color Change | +15.4% | +$433 | Win |
Want this for your beauty & personal care store?
On a free 30-minute call we pick the three tests most likely to win on your store, from the ones above and the rest of our results.
More results and related services.
Where these numbers come from. Every concluded single-variant A/B test in QCK's master results tracker, run on live Shopify storefronts: 183 tests across 31 brands, current as of October 2026. Each brand sits in exactly one sector, industry and niche, based on its main product line.
Win or loss. A test is a win when the variant generated more revenue than the original during the test window, and a loss when it did not. Revenue impact is the variant's revenue minus the original's. Conversion rate change is the relative change between variant and original, so a test can raise conversion rate and still lose on revenue.
Small samples. Niches with one or two tests are directional evidence, not a benchmark. Results reflect each store's own traffic, pricing and audience, and outcomes vary by store. Brand names are withheld to protect client confidentiality.
Beauty & personal care CRO questions
How many beauty & personal care tests is this based on?
What counts as a win?
Will the same tests win on my store?
Why are the brand names hidden?
Which test would win on your beauty & personal care store?
On a free 30-minute call, we review your highest-traffic pages and pick the tests most likely to win, based on results from brands like yours.
- Your score across Google, AI citations, branded demand, and reviews
- The pages on your site that are ready to move right now
- Your first Flagship page and the first three tests we'd run