Home / CRO / Results by industry / Outdoor & sporting goods
2 brands · 2 industriesCRO for outdoor & sporting goods brands. 9 tests, $4,984 added.
Conversion rate optimization for fishing, outfitter and recreational sporting goods brands on Shopify. Everything QCK has tested for 2 brands across fly fishing outfitter and slingshots & accessories. Every result below is a real A/B test, decided by revenue.
Across 2 brands, QCK has concluded 9 A/B tests with an 88.9% win rate and $4,984 in added revenue. The largest single result was Add FAQ to Second Section of the Homepage (FAQ Section) for a fly fishing & outdoor outfitter: +$2,338 with a +20.3% change in Conversion Rate. The most repeated winning play was Announcement Bar Color: 2 of 2 won, for $654 combined. Announcement Bar tests were the weak spot (3 of 4 won, -$1,306), which tells us where not to start.
Where a outdoor & sporting goods test plan starts.
Read straight from the results above. On your store we adapt these to your traffic, products and customers, then test before anything ships.
- Start with faq section tests1 of 1 won for $2,338 in added revenue, the most of any page type in this sector.
- Reuse the play that keeps winning: announcement bar color100.0% win rate across 2 tests, $654 combined. It goes near the top of every new plan in this sector.
- Test announcement bar messaging, never just ship itIt won 50.0% of the time but netted -$1,960 across 2 tests. Some versions win big and others lose more, so it only goes live after a test proves it on your store.
- Decide every test by revenueA test only counts as a win when the new version made more money than the original. A conversion rate bump that loses revenue is a loss.
Get this plan built for your store
On a free 30-minute call we adapt these tests to your products and traffic, and show the revenue each one could add.
Results by industry and niche.
Each niche is one QCK client brand. Open a niche to see every test we ran for it, sorted by revenue impact.
Fishing & Outfitters
For this brand, QCK has concluded 7 A/B tests with an 85.7% win rate and $4,202 in added revenue. The largest single result was Add FAQ to Second Section of the Homepage (FAQ Section): +$2,338 with a +20.3% change in Conversion Rate. Announcement Bar tests were the weak spot (2 of 3 won, -$1,318), which tells us where not to start.
Fly Fishing Outfitter
Fly fishing & outdoor outfitter · 1 client account
See all 7 tests for this fly fishing outfitter brand
| Page | What we tested | Conversion rate | Revenue impact | Result |
|---|---|---|---|---|
| FAQ Section | Add FAQ to Second Section of the Homepage | +20.3% | +$2,338 | Win |
| Collections Page | Collections Page - Change to 2 Products Per Row | +29.4% | +$1,402 | Win |
| Product Page | Remove Breadcrumbs | +3.0% | +$1,283 | Win |
| Announcement Bar | Announcement Bar Copy Change II | +24.5% | +$736 | Win |
| Announcement Bar | Announcement Bar Background Color Change | +16.8% | +$642 | Win |
| Hero Section | Custom Hero Section | +5.2% | +$496 | Win |
| Announcement Bar | Announcement Bar Copy Change I | -20.6% | -$2,697 | Loss |
Recreational Sporting Goods
For this brand, QCK has concluded 2 A/B tests with a 100.0% win rate and $782 in added revenue. The largest single result was Hero Section CTA Button Color Change (Hero Section): +$769 with a +3.3% change in Conversion Rate.
Slingshots & Accessories
Slingshot & accessories brand · 1 client account
See all 2 tests for this slingshots & accessories brand
| Page | What we tested | Conversion rate | Revenue impact | Result |
|---|---|---|---|---|
| Hero Section | Hero Section CTA Button Color Change | +3.3% | +$769 | Win |
| Announcement Bar | Announcement Bar Background Color Change | -3.3% | +$12 | Win |
Want this for your outdoor & sporting goods store?
On a free 30-minute call we pick the three tests most likely to win on your store, from the ones above and the rest of our results.
More results and related services.
Where these numbers come from. Every concluded single-variant A/B test in QCK's master results tracker, run on live Shopify storefronts: 183 tests across 31 brands, current as of October 2026. Each brand sits in exactly one sector, industry and niche, based on its main product line.
Win or loss. A test is a win when the variant generated more revenue than the original during the test window, and a loss when it did not. Revenue impact is the variant's revenue minus the original's. Conversion rate change is the relative change between variant and original, so a test can raise conversion rate and still lose on revenue.
Small samples. Niches with one or two tests are directional evidence, not a benchmark. Results reflect each store's own traffic, pricing and audience, and outcomes vary by store. Brand names are withheld to protect client confidentiality.
Outdoor & sporting goods CRO questions
How many outdoor & sporting goods tests is this based on?
What counts as a win?
Will the same tests win on my store?
Why are the brand names hidden?
Which test would win on your outdoor & sporting goods store?
On a free 30-minute call, we review your highest-traffic pages and pick the tests most likely to win, based on results from brands like yours.
- Your score across Google, AI citations, branded demand, and reviews
- The pages on your site that are ready to move right now
- Your first Flagship page and the first three tests we'd run