Home / CRO / Results by industry / Stationery & gifting
2 brands · 2 industriesCRO for stationery & gifting brands. 28 tests, $77,724 added.
Conversion rate optimization for premium pen, gift set and specialty paper brands on Shopify. Everything QCK has tested for 2 brands across premium pens & gift sets and waterproof paper. Every result below is a real A/B test, decided by revenue.
Across 2 brands, QCK has concluded 28 A/B tests with an 82.1% win rate and $77,724 in added revenue. FAQ Section tests produced the most revenue: $14,766 from 2 tests (2 of 2 won). The largest single result was Hero Section Carousel vs Static Image (Hero Section) for a waterproof paper brand: +$9,838 with a +96.8% change in Conversion Rate. The most repeated winning play was FAQ Placement: 3 of 4 won, for $14,285 combined.
Where a stationery & gifting test plan starts.
Read straight from the results above. On your store we adapt these to your traffic, products and customers, then test before anything ships.
- Start with faq section tests2 of 2 won for $14,766 in added revenue, the most of any page type in this sector.
- Reuse the play that keeps winning: faq placement75.0% win rate across 4 tests, $14,285 combined. It goes near the top of every new plan in this sector.
- Test trust badge placement, never just ship itIt won 66.7% of the time but netted -$4,405 across 3 tests. Some versions win big and others lose more, so it only goes live after a test proves it on your store.
- Decide every test by revenueA test only counts as a win when the new version made more money than the original. A conversion rate bump that loses revenue is a loss.
Get this plan built for your store
On a free 30-minute call we adapt these tests to your products and traffic, and show the revenue each one could add.
Results by industry and niche.
Each niche is one QCK client brand. Open a niche to see every test we ran for it, sorted by revenue impact.
Writing Instruments
For this brand, QCK has concluded 19 A/B tests with a 78.9% win rate and $32,371 in added revenue. Homepage tests produced the most revenue: $11,286 from 2 tests (2 of 2 won). The largest single result was Second Section - Add FAQ to 4th Section of Website (FAQ Section): +$8,469 with a +3.4% change in Conversion Rate. The most repeated winning play was FAQ Placement: 2 of 2 won, for $13,208 combined. Announcement Bar tests were the weak spot (1 of 3 won, -$4,517), which tells us where not to start.
Premium Pens & Gift Sets
Premium pen & writing instrument brand · 1 client account
See all 19 tests for this premium pens & gift sets brand
| Page | What we tested | Conversion rate | Revenue impact | Result |
|---|---|---|---|---|
| FAQ Section | Second Section - Add FAQ to 4th Section of Website | +3.4% | +$8,469 | Win |
| Homepage | Second Section - Place Featured Collections in Second Section | +4.6% | +$8,295 | Win |
| Product Page | 5 Image Carousel Below Main PDP Image | +9.3% | +$6,671 | Win |
| Announcement Bar | Announcement Bar Background Color Change II | +14.0% | +$5,348 | Win |
| Collections Page | Collections Page - Add FAQ to Collections Page | +26.4% | +$4,740 | Win |
| Product Page | Price & Title Change - Bolden | +4.5% | +$4,423 | Win |
| Homepage | Second Section - Change Colors of CTAs | +5.3% | +$2,991 | Win |
| Hero Section | Hero Section CTA Button Color Change | -2.6% | +$2,759 | Win |
| Product Page | Variant Switcher Modification | -3.6% | +$2,560 | Win |
| Product Page | Additional Information Below Trust Badges as Accordion | +3.5% | +$1,426 | Win |
| Product Page | Place Trust Badges Below "Most Popular Add-Ons" Section (Mobile) | +3.0% | +$1,147 | Win |
| Sitewide & Navigation | Menu Restructuring | -0.2% | +$1,117 | Win |
| Product Page | Price + Shipping Calculated at Checkout Below Product Title with Icon | +1.8% | +$784 | Win |
| Product Page | Visible Add-to-Cart Button | +16.6% | +$390 | Win |
| Collections Page | Add an Add-to-Cart CTA | -19.0% | +$80 | Win |
| Product Page | Removing Price from Add-to-Cart Button | +11.1% | -$1,985 | Loss |
| Announcement Bar | Sticky Announcement Bar | -3.4% | -$3,717 | Loss |
| Announcement Bar | Announcement Bar Background Color Change | -8.3% | -$6,148 | Loss |
| Product Page | Place Trust Badges Below "Most Popular Add-Ons" Section (Desktop) | -15.8% | -$6,979 | Loss |
Specialty Paper & Printing
For this brand, QCK has concluded 9 A/B tests with an 88.9% win rate and $45,353 in added revenue. Sitewide & Navigation tests produced the most revenue: $12,857 from 2 tests (2 of 2 won). The largest single result was Hero Section Carousel vs Static Image (Hero Section): +$9,838 with a +96.8% change in Conversion Rate. The most repeated winning play was Navigation & Menu Structure: 2 of 2 won, for $12,857 combined.
Waterproof Paper
Waterproof paper brand · 1 client account
See all 9 tests for this waterproof paper brand
| Page | What we tested | Conversion rate | Revenue impact | Result |
|---|---|---|---|---|
| Hero Section | Hero Section Carousel vs Static Image | +96.8% | +$9,838 | Win |
| Collections Page | Collections Page - Product Card Refresh | +53.1% | +$9,499 | Win |
| Sitewide & Navigation | Menu Restructuring | +82.1% | +$8,889 | Win |
| Announcement Bar | Announcement Bar Background Color Change | +36.4% | +$8,376 | Win |
| FAQ Section | Third Section - Add FAQ to 3rd Section of Website | +38.8% | +$6,298 | Win |
| Sitewide & Navigation | MegaMenu Test | +7.5% | +$3,968 | Win |
| Product Page | Sticky Add-To-Cart | +67.5% | +$2,675 | Win |
| Hero Section | Hero Section - Adding CTAs | +62.4% | +$1,032 | Win |
| Collections Page | Collections Page - Add FAQ to Collections Page | -3.6% | -$5,221 | Loss |
Want this for your stationery & gifting store?
On a free 30-minute call we pick the three tests most likely to win on your store, from the ones above and the rest of our results.
More results and related services.
Where these numbers come from. Every concluded single-variant A/B test in QCK's master results tracker, run on live Shopify storefronts: 183 tests across 31 brands, current as of October 2026. Each brand sits in exactly one sector, industry and niche, based on its main product line.
Win or loss. A test is a win when the variant generated more revenue than the original during the test window, and a loss when it did not. Revenue impact is the variant's revenue minus the original's. Conversion rate change is the relative change between variant and original, so a test can raise conversion rate and still lose on revenue.
Small samples. Niches with one or two tests are directional evidence, not a benchmark. Results reflect each store's own traffic, pricing and audience, and outcomes vary by store. Brand names are withheld to protect client confidentiality.
Stationery & gifting CRO questions
How many stationery & gifting tests is this based on?
What counts as a win?
Will the same tests win on my store?
Why are the brand names hidden?
Which test would win on your stationery & gifting store?
On a free 30-minute call, we review your highest-traffic pages and pick the tests most likely to win, based on results from brands like yours.
- Your score across Google, AI citations, branded demand, and reviews
- The pages on your site that are ready to move right now
- Your first Flagship page and the first three tests we'd run