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CRO results by industryProven A/B test results for brands like yours.
Every A/B test QCK has concluded on live Shopify storefronts, 183 tests across 31 brands, organized into 12 sectors, 24 industries and 31 niches, so you can see what has worked in your market. 161 wins and 22 losses, all shown.
Pick the closest match, down to the niche.
Each sector breaks into industries and each industry into niches. Every niche is one QCK client brand, described by its product category only.
Apparel & Fashion
Maternity & Nursing Wear · Sustainable Women's Clothing · Posture-Correcting Apparel · Fine Jewelry & Gemstones
See apparel & fashion results SectorAutomotive, Off-Road & Towing
Jeep & 4x4 Parts · Truck & Off-Road Accessories · Trailer & Hitch Locks · Racing Fuels & Lubricants
See automotive & off-road results Sector · small sampleCommercial & Agricultural Equipment
Bulk Vending & Gumball Machines · Tractor Implements & Food Plot Equipment
SectorOffice, Stationery & Gifting
Premium Pens & Gift Sets · Waterproof Paper
See stationery & gifting results SectorHome Improvement & Tools
Premium Hand Tools · Designer Tile
See home improvement & tools results SectorHealth & Wellness
CBD & Hemp Wellness · Kratom & Herbal Botanicals · Nutritional Supplements · Infrared Therapy Mats · Anti-Snoring & Sleep Aids
See health & wellness results SectorBeauty & Personal Care
Hair Loss & Thinning Treatments · Hair Growth Oils · Solid Shampoo & Body Bars · Dermatologist-Formulated Skincare · Reusable Period Care · Beard Care
See beauty & personal care results Sector · small sampleWedding & Life Events
Marriage Name-Change Kits
SectorPet Products
Dog & Cat Food
See pet products results SectorOutdoor & Sporting Goods
Fly Fishing Outfitter · Slingshots & Accessories
See outdoor & sporting goods results Sector · small sampleBaby & Kids
Baby Gear & Toys
Sector · small sampleFood & Beverage
Raw & Infused Honey
Revenue added by sector.
Total revenue added by winning variants, net of losing tests. A test counts as a win when the variant made more revenue than the original.
Don't see your exact niche?
The buying-behavior groups below often fit better. Or book a free 30-minute call and we'll pick the tests most likely to win for your store.
The same results, grouped by how customers buy.
Some brands sit between categories. These groupings cut across sectors to compare brands with similar buying behavior or customers. Audience groups can overlap, so their totals don't add up.
By how they buy
Consumable & Replenishment Products
Products customers use up and reorder: supplements, hair care, pet food, fuel, and paper.
One-Time & Durable Goods
Everyday purchases a customer buys once and keeps: apparel, parts, tools, and gifts.
High-Ticket & Considered Purchases
Large-ticket items with long research cycles: equipment, therapy devices, and tile projects.
By who they sell to
Women-Focused Brands
Brands whose core customer is women: women's clothing, maternity wear, and feminine care.
Parents & Families
Brands selling to new and expecting parents.
Automotive & Outdoor Enthusiasts
Hobbyist buyers in off-road, motorsports, towing, fishing, and outdoor sports.
Trade, B2B & Professional Buyers
Brands selling to contractors, designers, farmers, vending operators, and businesses.
Not sure which group you're in?
Most brands fit more than one. On a free 30-minute call we pull your store's data and pick the tests most likely to win for you.
Sectors with fewer tests so far.
Directional evidence, not a benchmark. Each is one or two brands.
Wedding & Life Events
For this brand, QCK has concluded 8 A/B tests with a 100.0% win rate and $12,124 in added revenue. Hero Section tests produced the most revenue: $8,084 from 6 tests (6 of 6 won). The largest single result was Change Button URL in Menu Navigation (Hero Section): +$3,411 with a +5.9% change in Conversion Rate. The most repeated winning play was Navigation & Menu Structure: 2 of 2 won, for $6,735 combined.
Marriage Name-Change Kits
Marriage name-change kit brand · 1 client account
See all 8 tests for this marriage name-change kits brand
| Page | What we tested | Conversion rate | Revenue impact | Result |
|---|---|---|---|---|
| Hero Section | Change Button URL in Menu Navigation | +5.9% | +$3,411 | Win |
| Sitewide & Navigation | Change Button URL in Menu Navigation | +5.9% | +$3,323 | Win |
| Hero Section | One CTA in Hero Section | +4.0% | +$1,863 | Win |
| Hero Section | Second Section - Moving Founders Video | +6.1% | +$1,305 | Win |
| Hero Section | Shrink Hero Section on Mobile | +9.4% | +$939 | Win |
| FAQ Section | Second Section - Add FAQ to 2nd Section of Website | +2.4% | +$717 | Win |
| Hero Section | Bar Separating Hero and Second Section | +6.7% | +$530 | Win |
| Hero Section | Founder Video | +1.4% | +$36 | Win |
Commercial & Agricultural Equipment
Across 2 brands, QCK has concluded 5 A/B tests with a 100.0% win rate and $125,472 in added revenue. The largest single result was 5 Image Carousel Below Main PDP Image (Product Page) for a bulk vending machine retailer: +$52,040 with a +27.9% change in Conversion Rate. The most repeated winning play was Review Stars Placement: 2 of 2 won, for $38,549 combined.
Bulk Vending & Gumball Machines
Bulk vending machine retailer · 1 client account
See all 4 tests for this bulk vending & gumball machines brand
| Page | What we tested | Conversion rate | Revenue impact | Result |
|---|---|---|---|---|
| Product Page | 5 Image Carousel Below Main PDP Image | +27.9% | +$52,040 | Win |
| Product Page | Gold Review Stars Overtop Image Carousel | +6.5% | +$37,840 | Win |
| Product Page | Featured Review Below Product Carousel | -2.5% | +$24,341 | Win |
| Product Page | Move Add-to-Cart Above Product Description + Hide Affirm Payment | +15.6% | +$10,542 | Win |
Tractor Implements & Food Plot Equipment
Tractor implement & land equipment dealer · 1 client account
See all 1 test for this tractor implements & food plot equipment brand
| Page | What we tested | Conversion rate | Revenue impact | Result |
|---|---|---|---|---|
| Product Page | Gold Review Stars Overtop Image Carousel | +50.1% | +$709 | Win |
Food & Beverage
For this brand, QCK has concluded 2 A/B tests with a 50.0% win rate and -$981 in net revenue impact. The largest single result was Hero Section CTA (Hero Section): +$471 with a +13.5% change in Conversion Rate.
Raw & Infused Honey
Small-batch honey farm · 1 client account
See all 2 tests for this raw & infused honey brand
| Page | What we tested | Conversion rate | Revenue impact | Result |
|---|---|---|---|---|
| Hero Section | Hero Section CTA | +13.5% | +$471 | Win |
| Announcement Bar | Announcement Bar Background Color Change | -8.1% | -$1,452 | Loss |
Baby & Kids
One test so far: Hero Section CTA Button Color Change (Hero Section) won, with +$335 in revenue impact and a +31.4% change in Conversion Rate.
Baby Gear & Toys
Baby gear & toy brand · 1 client account
See all 1 test for this baby gear & toys brand
| Page | What we tested | Conversion rate | Revenue impact | Result |
|---|---|---|---|---|
| Hero Section | Hero Section CTA Button Color Change | +31.4% | +$335 | Win |
How we count wins and losses.
Where these numbers come from. Every concluded single-variant A/B test in QCK's master results tracker, run on live Shopify storefronts: 183 tests across 31 brands, current as of October 2026. Each brand sits in exactly one sector, industry and niche, based on its main product line.
Win or loss. A test is a win when the variant generated more revenue than the original during the test window, and a loss when it did not. Revenue impact is the variant's revenue minus the original's. Conversion rate change is the relative change between variant and original, so a test can raise conversion rate and still lose on revenue.
Small samples. Niches with one or two tests are directional evidence, not a benchmark. Results reflect each store's own traffic, pricing and audience, and outcomes vary by store. Brand names are withheld to protect client confidentiality.
Which test would win on your store?
On a free 30-minute call, we review your highest-traffic pages and pick the tests most likely to win for a brand like yours.
- Your score across Google, AI citations, branded demand, and reviews
- The pages on your site that are ready to move right now
- Your first Flagship page and the first three tests we'd run