Home / CRO / Results by industry / Automotive & off-road
4 brands · 3 industriesCRO for automotive & off-road brands. 38 tests, $221,726 added.
Conversion rate optimization for auto parts, off-road, towing and motorsport brands on Shopify. Everything QCK has tested for 4 brands across jeep & 4x4 parts, truck & off-road accessories, trailer & hitch locks and racing fuels & lubricants. Every result below is a real A/B test, decided by revenue.
Across 4 brands, QCK has concluded 38 A/B tests with a 78.9% win rate and $221,726 in added revenue. Product Page tests produced the most revenue: $79,296 from 16 tests (12 of 16 won). The largest single result was Shop by Vehicle: 2 Tiles Per Row (Homepage) for a Jeep & 4x4 parts retailer: +$29,540 with a +16.0% change in Conversion Rate. The most repeated winning play was Merchandising & Section Order: 4 of 4 won, for $40,985 combined.
Where a automotive & off-road test plan starts.
Read straight from the results above. On your store we adapt these to your traffic, products and customers, then test before anything ships.
- Start with product page tests12 of 16 won for $79,296 in added revenue, the most of any page type in this sector.
- Reuse the play that keeps winning: merchandising & section order100.0% win rate across 4 tests, $40,985 combined. It goes near the top of every new plan in this sector.
- Test cart drawer & upsells, never just ship itIt won 50.0% of the time but netted -$8,541 across 6 tests. Some versions win big and others lose more, so it only goes live after a test proves it on your store.
- Decide every test by revenueA test only counts as a win when the new version made more money than the original. A conversion rate bump that loses revenue is a loss.
Get this plan built for your store
On a free 30-minute call we adapt these tests to your products and traffic, and show the revenue each one could add.
Results by industry and niche.
Each niche is one QCK client brand. Open a niche to see every test we ran for it, sorted by revenue impact.
Off-Road & 4x4 Parts
Across 2 brands, QCK has concluded 18 A/B tests with a 72.2% win rate and $103,603 in added revenue. Collections Page tests produced the most revenue: $45,560 from 4 tests (4 of 4 won). The largest single result was Shop by Vehicle: 2 Tiles Per Row (Homepage) for a Jeep & 4x4 parts retailer: +$29,540 with a +16.0% change in Conversion Rate. The most repeated winning play was FAQ Placement: 2 of 2 won, for $35,170 combined.
Jeep & 4x4 Parts
Jeep & 4x4 parts retailer · 1 client account
For this brand, QCK has concluded 14 A/B tests with a 71.4% win rate and $81,239 in added revenue. Collections Page tests produced the most revenue: $45,560 from 4 tests (4 of 4 won). The largest single result was Shop by Vehicle: 2 Tiles Per Row (Homepage): +$29,540 with a +16.0% change in Conversion Rate. Product Page tests were the weak spot (1 of 2 won, -$947), which tells us where not to start.
See all 14 tests for this jeep & 4x4 parts brand
| Page | What we tested | Conversion rate | Revenue impact | Result |
|---|---|---|---|---|
| Homepage | Shop by Vehicle: 2 Tiles Per Row | +16.0% | +$29,540 | Win |
| Collections Page | Collections Page - Add FAQ to Collections Page (Mobile - Revised) | +17.8% | +$27,145 | Win |
| Cart Drawer | Cart Drawer A/B Test [Upsell Section] - REVISED | +11.8% | +$18,829 | Win |
| Cart Drawer | Cart Drawer A/B Test [Header & Product Section] - No Free Shipping Banner | -13.5% | +$12,546 | Win |
| Collections Page | Collections Page - Add FAQ to Collections Page | -2.7% | +$8,025 | Win |
| Collections Page | Native Collections Pages | -5.9% | +$6,094 | Win |
| Announcement Bar | Sticky Announcement Bar | +17.1% | +$5,397 | Win |
| Collections Page | Collections Page - Visible Add-to-Cart on Product Grid | +12.8% | +$4,296 | Win |
| Cart Drawer | Cart Drawer A/B Test [Upsell Section] | +43.0% | +$4,009 | Win |
| Product Page | Zoom Icon Image on PDP | +21.8% | +$1,582 | Win |
| Announcement Bar | Announcement Bar Background Color Change | +11.8% | -$1,536 | Loss |
| Product Page | Displaying Multiple Fitments | +17.5% | -$2,529 | Loss |
| Cart Drawer | Cart Drawer A/B Test [Cart Footer] | -10.0% | -$15,929 | Loss |
| Cart Drawer | Cart Drawer A/B Test [Header & Product Section] | -2.7% | -$16,230 | Loss |
Truck & Off-Road Accessories
Truck & off-road accessories retailer · 1 client account
For this brand, QCK has concluded 4 A/B tests with a 75.0% win rate and $22,364 in added revenue. Product Page tests produced the most revenue: $14,337 from 3 tests (2 of 3 won). The largest single result was Product Price Above Variants (Product Page): +$11,321 with a +13.8% change in Conversion Rate.
See all 4 tests for this truck & off-road accessories brand
| Page | What we tested | Conversion rate | Revenue impact | Result |
|---|---|---|---|---|
| Product Page | Product Price Above Variants | +13.8% | +$11,321 | Win |
| Sitewide & Navigation | Static Header | +34.3% | +$8,027 | Win |
| Product Page | Gold Review Stars Overtop Image Carousel | +2.5% | +$3,468 | Win |
| Product Page | 5 Image Carousel Below Main PDP Image + Modified Navigation | +8.7% | -$452 | Loss |
Towing & Trailer Security
For this brand, QCK has concluded 15 A/B tests with an 80.0% win rate and $108,009 in added revenue. Product Page tests produced the most revenue: $63,996 from 9 tests (7 of 9 won). The largest single result was Modify Second Section (Homepage): +$27,745 with a +30.5% change in Conversion Rate. The most repeated winning play was Merchandising & Section Order: 2 of 2 won, for $30,928 combined.
Trailer & Hitch Locks
Trailer & hitch lock manufacturer · 1 client account
See all 15 tests for this trailer & hitch locks brand
| Page | What we tested | Conversion rate | Revenue impact | Result |
|---|---|---|---|---|
| Homepage | Modify Second Section | +30.5% | +$27,745 | Win |
| Product Page | Icon + Free Shipping on Orders Over $50 | +10.0% | +$24,169 | Win |
| Product Page | PDP Add-to-Cart Restructure | +22.4% | +$16,785 | Win |
| Product Page | Move Title and Price Below Carousel | +20.0% | +$10,523 | Win |
| Product Page | Accordion for Additional Details | +9.1% | +$8,967 | Win |
| Product Page | 5 Image Carousel Below Main PDP Image | +13.3% | +$8,321 | Win |
| Product Page | Gold Review Stars Overtop Image Carousel (Mobile) | +0.7% | +$7,958 | Win |
| Hero Section | Optimize Hero Section | -2.9% | +$6,899 | Win |
| Announcement Bar | Announcement Bar Background Color Change | +12.1% | +$5,366 | Win |
| Announcement Bar | Sticky vs Non-Sticky Announcement Bar | +10.0% | +$3,468 | Win |
| Product Page | Turn Frequently Purchased Together Into a List | +7.6% | +$3,427 | Win |
| Homepage | Second Section - Modifying Second Section | +12.9% | +$3,183 | Win |
| Product Page | Add "Click to See Full View" on product images, similar to Amazon Marketplace | +8.6% | -$271 | Loss |
| Sitewide & Navigation | Add Cart Icon to Mobile Site | +12.2% | -$2,648 | Loss |
| Product Page | Gold Review Stars Overtop Image Carousel (Desktop) | -10.8% | -$15,885 | Loss |
Motorsports & Performance
For this brand, QCK has concluded 5 A/B tests with a 100.0% win rate and $10,113 in added revenue. The largest single result was Add a Best Sellers to Homepage (Homepage): +$3,964 with a -5.5% change in Conversion Rate.
Racing Fuels & Lubricants
Racing fuel & lubricant brand · 1 client account
See all 5 tests for this racing fuels & lubricants brand
| Page | What we tested | Conversion rate | Revenue impact | Result |
|---|---|---|---|---|
| Homepage | Add a Best Sellers to Homepage | -5.5% | +$3,964 | Win |
| Hero Section | Static Hero Section + CTA | +16.7% | +$3,452 | Win |
| Product Page | Gold Review Stars Overtop Image Carousel | +17.9% | +$1,690 | Win |
| Announcement Bar | Announcement Bar Background Color Change | -14.5% | +$787 | Win |
| Product Page | Remove Breadcrumbs | +68.2% | +$221 | Win |
Want this for your automotive & off-road store?
On a free 30-minute call we pick the three tests most likely to win on your store, from the ones above and the rest of our results.
More results and related services.
Where these numbers come from. Every concluded single-variant A/B test in QCK's master results tracker, run on live Shopify storefronts: 183 tests across 31 brands, current as of October 2026. Each brand sits in exactly one sector, industry and niche, based on its main product line.
Win or loss. A test is a win when the variant generated more revenue than the original during the test window, and a loss when it did not. Revenue impact is the variant's revenue minus the original's. Conversion rate change is the relative change between variant and original, so a test can raise conversion rate and still lose on revenue.
Small samples. Niches with one or two tests are directional evidence, not a benchmark. Results reflect each store's own traffic, pricing and audience, and outcomes vary by store. Brand names are withheld to protect client confidentiality.
Automotive & off-road CRO questions
How many automotive & off-road tests is this based on?
What counts as a win?
Will the same tests win on my store?
Why are the brand names hidden?
Which test would win on your automotive & off-road store?
On a free 30-minute call, we review your highest-traffic pages and pick the tests most likely to win, based on results from brands like yours.
- Your score across Google, AI citations, branded demand, and reviews
- The pages on your site that are ready to move right now
- Your first Flagship page and the first three tests we'd run