Home / CRO / Results by industry / High-ticket e-commerce
5 brands across 4 sectorsCRO for high-ticket e-commerce brands. 13 tests, $342,075 added.
Conversion rate optimization for high-ticket and high-AOV stores: commercial and farm equipment, designer tile, fine jewelry and therapy devices on Shopify. Every result below is a real A/B test, decided by revenue.
Large-ticket items with long research cycles: equipment, therapy devices, and tile projects. Across 5 brands, QCK has concluded 13 A/B tests with a 100.0% win rate and $342,075 in added revenue. The largest single result was Remove Second Announcement Bar (Sitewide & Navigation) for a fine jewelry & gemstone retailer: +$176,696 with a +2.0% change in Conversion Rate. The most repeated winning play was Add-to-Cart Placement & Design: 3 of 3 won, for $25,361 combined.
Where a high-ticket e-commerce test plan starts.
Read straight from the results above. On your store we adapt these to your traffic, products and customers, then test before anything ships.
- Start with product page tests9 of 9 won for $157,381 in added revenue, the most of any page type with three or more tests here.
- Reuse the play that keeps winning: product image carousel layout100.0% win rate across 2 tests, $64,910 combined. It goes near the top of every new plan in this sector.
- Decide every test by revenueA test only counts as a win when the new version made more money than the original. A conversion rate bump that loses revenue is a loss.
Get this plan built for your store
On a free 30-minute call we adapt these tests to your products and traffic, and show the revenue each one could add.
Results by industry and niche.
Each niche is one QCK client brand. Open a niche to see every test we ran for it, sorted by revenue impact.
Commercial & Agricultural Equipment
Bulk Vending & Gumball Machines
Bulk vending machine retailer · 1 client account
See all 4 tests for this bulk vending & gumball machines brand
| Page | What we tested | Conversion rate | Revenue impact | Result |
|---|---|---|---|---|
| Product Page | 5 Image Carousel Below Main PDP Image | +27.9% | +$52,040 | Win |
| Product Page | Gold Review Stars Overtop Image Carousel | +6.5% | +$37,840 | Win |
| Product Page | Featured Review Below Product Carousel | -2.5% | +$24,341 | Win |
| Product Page | Move Add-to-Cart Above Product Description + Hide Affirm Payment | +15.6% | +$10,542 | Win |
Tractor Implements & Food Plot Equipment
Tractor implement & land equipment dealer · 1 client account
See all 1 test for this tractor implements & food plot equipment brand
| Page | What we tested | Conversion rate | Revenue impact | Result |
|---|---|---|---|---|
| Product Page | Gold Review Stars Overtop Image Carousel | +50.1% | +$709 | Win |
Home Improvement & Tools
Designer Tile
Factory-direct designer tile brand · 1 client account
See all 4 tests for this designer tile brand
| Page | What we tested | Conversion rate | Revenue impact | Result |
|---|---|---|---|---|
| Product Page | 5 Image Carousel Below Main PDP Image + Modified Navigation | +11.5% | +$12,870 | Win |
| Collections Page | Collections Page - Add Product Titles to Product Grid | +5.4% | +$4,871 | Win |
| Product Page | Product Price Below Product Title + Modified Additional Information | +4.0% | +$4,220 | Win |
| Collections Page | Move Products Higher on the Collections Page | +18.8% | +$1,941 | Win |
Apparel & Fashion
Fine Jewelry & Gemstones
Fine jewelry & gemstone retailer · 1 client account
See all 1 test for this fine jewelry & gemstones brand
| Page | What we tested | Conversion rate | Revenue impact | Result |
|---|---|---|---|---|
| Sitewide & Navigation | Remove Second Announcement Bar | +2.0% | +$176,696 | Win |
Health & Wellness
Infrared Therapy Mats
Infrared therapy mat brand · 1 client account
For this brand, QCK has concluded 3 A/B tests with a 100.0% win rate and $16,005 in added revenue. Product Page tests produced the most revenue: $14,819 from 2 tests (2 of 2 won). The largest single result was PDP - Move Germanium Waterproof Cover Below Add-to-Cart (Product Page): +$8,042 with a +25.3% change in Conversion Rate.
See all 3 tests for this infrared therapy mats brand
| Page | What we tested | Conversion rate | Revenue impact | Result |
|---|---|---|---|---|
| Product Page | PDP - Move Germanium Waterproof Cover Below Add-to-Cart | +25.3% | +$8,042 | Win |
| Product Page | PDP - Move Germanium Waterproof Cover Below Add-to-Cart (Revised) | +79.0% | +$6,777 | Win |
| Homepage | Second Section - Move Best Sellers to the Second Section | +10.9% | +$1,186 | Win |
Want this for your high-ticket e-commerce store?
On a free 30-minute call we pick the three tests most likely to win on your store, from the ones above and the rest of our results.
More results and related services.
Where these numbers come from. Every concluded single-variant A/B test in QCK's master results tracker, run on live Shopify storefronts: 183 tests across 31 brands, current as of October 2026. Each brand sits in exactly one sector, industry and niche, based on its main product line.
Win or loss. A test is a win when the variant generated more revenue than the original during the test window, and a loss when it did not. Revenue impact is the variant's revenue minus the original's. Conversion rate change is the relative change between variant and original, so a test can raise conversion rate and still lose on revenue.
Small samples. Niches with one or two tests are directional evidence, not a benchmark. Results reflect each store's own traffic, pricing and audience, and outcomes vary by store. Brand names are withheld to protect client confidentiality.
High-ticket e-commerce CRO questions
How many high-ticket e-commerce tests is this based on?
What counts as a win?
Will the same tests win on my store?
Why are the brand names hidden?
Which test would win on your high-ticket e-commerce store?
On a free 30-minute call, we review your highest-traffic pages and pick the tests most likely to win, based on results from brands like yours.
- Your score across Google, AI citations, branded demand, and reviews
- The pages on your site that are ready to move right now
- Your first Flagship page and the first three tests we'd run