Home / CRO / Results by industry / Health & wellness
5 brands · 2 industriesCRO for health & wellness brands. 16 tests, $29,056 added.
Conversion rate optimization for supplement, CBD, botanical and wellness device brands on Shopify. Everything QCK has tested for 5 brands across cbd & hemp wellness, kratom & herbal botanicals, nutritional supplements, infrared therapy mats and anti-snoring & sleep aids. Every result below is a real A/B test, decided by revenue.
Across 5 brands, QCK has concluded 16 A/B tests with a 100.0% win rate and $29,056 in added revenue. Product Page tests produced the most revenue: $22,400 from 9 tests (9 of 9 won). The largest single result was PDP - Move Germanium Waterproof Cover Below Add-to-Cart (Product Page) for an infrared therapy mat brand: +$8,042 with a +25.3% change in Conversion Rate. The most repeated winning play was Product Image Carousel Layout: 3 of 3 won, for $4,920 combined.
Where a health & wellness test plan starts.
Read straight from the results above. On your store we adapt these to your traffic, products and customers, then test before anything ships.
- Start with product page tests9 of 9 won for $22,400 in added revenue, the most of any page type in this sector.
- Reuse the play that keeps winning: add-to-cart placement & design100.0% win rate across 2 tests, $14,819 combined. It goes near the top of every new plan in this sector.
- Decide every test by revenueA test only counts as a win when the new version made more money than the original. A conversion rate bump that loses revenue is a loss.
Get this plan built for your store
On a free 30-minute call we adapt these tests to your products and traffic, and show the revenue each one could add.
Results by industry and niche.
Each niche is one QCK client brand. Open a niche to see every test we ran for it, sorted by revenue impact.
Supplements & Botanicals
Across 3 brands, QCK has concluded 11 A/B tests with a 100.0% win rate and $10,500 in added revenue. Product Page tests produced the most revenue: $5,030 from 5 tests (5 of 5 won). The largest single result was 5 Image Carousel Below Main PDP Image (Product Page) for a CBD & hemp wellness brand: +$2,368 with a +10.0% change in Conversion Rate. The most repeated winning play was Variant Selector Design: 2 of 2 won, for $2,160 combined.
CBD & Hemp Wellness
CBD & hemp wellness brand · 1 client account
For this brand, QCK has concluded 8 A/B tests with a 100.0% win rate and $8,963 in added revenue. Product Page tests produced the most revenue: $4,927 from 4 tests (4 of 4 won). The largest single result was 5 Image Carousel Below Main PDP Image (Product Page): +$2,368 with a +10.0% change in Conversion Rate.
See all 8 tests for this cbd & hemp wellness brand
| Page | What we tested | Conversion rate | Revenue impact | Result |
|---|---|---|---|---|
| Product Page | 5 Image Carousel Below Main PDP Image | +10.0% | +$2,368 | Win |
| FAQ Section | Second Section - Add FAQ to 2nd Section of Website | +3.1% | +$1,781 | Win |
| Product Page | 2x2 Variant Selector Below Price | +11.8% | +$1,396 | Win |
| Announcement Bar | Remove Second Announcement Bar | +13.9% | +$1,355 | Win |
| Product Page | Move "BUY MORE & SAVE" Section Below Variant Selector | +0.4% | +$764 | Win |
| Announcement Bar | Announcement Bar Background Color Change | +2.1% | +$738 | Win |
| Product Page | Shipping Information With Icon Below Product Title & Price | +7.9% | +$398 | Win |
| FAQ Section | Second Section - Revised FAQ Section | +9.7% | +$162 | Win |
Kratom & Herbal Botanicals
Kratom & botanicals retailer · 1 client account
For this brand, QCK has concluded 2 A/B tests with a 100.0% win rate and $1,435 in added revenue. The largest single result was Second Section - Move "Buy Kratom by Effects" to the Second Section (Homepage): +$1,231 with a +14.1% change in Conversion Rate.
See all 2 tests for this kratom & herbal botanicals brand
| Page | What we tested | Conversion rate | Revenue impact | Result |
|---|---|---|---|---|
| Homepage | Second Section - Move "Buy Kratom by Effects" to the Second Section | +14.1% | +$1,231 | Win |
| Hero Section | Hero Section Smaller Hero Image + CTA | +50.4% | +$204 | Win |
Nutritional Supplements
Nutritional supplement brand · 1 client account
One test so far: Gold Review Stars Overtop Image Carousel (Revisited) (Product Page) won, with +$103 in revenue impact and a +15.9% change in Conversion Rate.
See all 1 test for this nutritional supplements brand
| Page | What we tested | Conversion rate | Revenue impact | Result |
|---|---|---|---|---|
| Product Page | Gold Review Stars Overtop Image Carousel (Revisited) | +15.9% | +$103 | Win |
Wellness & Sleep Devices
Across 2 brands, QCK has concluded 5 A/B tests with a 100.0% win rate and $18,556 in added revenue. Product Page tests produced the most revenue: $17,370 from 4 tests (4 of 4 won). The largest single result was PDP - Move Germanium Waterproof Cover Below Add-to-Cart (Product Page) for an infrared therapy mat brand: +$8,042 with a +25.3% change in Conversion Rate. The most repeated winning play was Add-to-Cart Placement & Design: 2 of 2 won, for $14,819 combined.
Infrared Therapy Mats
Infrared therapy mat brand · 1 client account
For this brand, QCK has concluded 3 A/B tests with a 100.0% win rate and $16,005 in added revenue. Product Page tests produced the most revenue: $14,819 from 2 tests (2 of 2 won). The largest single result was PDP - Move Germanium Waterproof Cover Below Add-to-Cart (Product Page): +$8,042 with a +25.3% change in Conversion Rate.
See all 3 tests for this infrared therapy mats brand
| Page | What we tested | Conversion rate | Revenue impact | Result |
|---|---|---|---|---|
| Product Page | PDP - Move Germanium Waterproof Cover Below Add-to-Cart | +25.3% | +$8,042 | Win |
| Product Page | PDP - Move Germanium Waterproof Cover Below Add-to-Cart (Revised) | +79.0% | +$6,777 | Win |
| Homepage | Second Section - Move Best Sellers to the Second Section | +10.9% | +$1,186 | Win |
Anti-Snoring & Sleep Aids
Anti-snoring mouthpiece brand · 1 client account
For this brand, QCK has concluded 2 A/B tests with a 100.0% win rate and $2,551 in added revenue. The largest single result was 5 Image Carousel Below Main PDP Image + Modified Navigation (Product Page): +$1,745 with a +13.8% change in Conversion Rate.
See all 2 tests for this anti-snoring & sleep aids brand
| Page | What we tested | Conversion rate | Revenue impact | Result |
|---|---|---|---|---|
| Product Page | 5 Image Carousel Below Main PDP Image + Modified Navigation | +13.8% | +$1,745 | Win |
| Product Page | Product Title & Price Below Image Carousel | +6.1% | +$806 | Win |
Want this for your health & wellness store?
On a free 30-minute call we pick the three tests most likely to win on your store, from the ones above and the rest of our results.
More results and related services.
Where these numbers come from. Every concluded single-variant A/B test in QCK's master results tracker, run on live Shopify storefronts: 183 tests across 31 brands, current as of October 2026. Each brand sits in exactly one sector, industry and niche, based on its main product line.
Win or loss. A test is a win when the variant generated more revenue than the original during the test window, and a loss when it did not. Revenue impact is the variant's revenue minus the original's. Conversion rate change is the relative change between variant and original, so a test can raise conversion rate and still lose on revenue.
Small samples. Niches with one or two tests are directional evidence, not a benchmark. Results reflect each store's own traffic, pricing and audience, and outcomes vary by store. Brand names are withheld to protect client confidentiality.
Health & wellness CRO questions
How many health & wellness tests is this based on?
What counts as a win?
Will the same tests win on my store?
Why are the brand names hidden?
Which test would win on your health & wellness store?
On a free 30-minute call, we review your highest-traffic pages and pick the tests most likely to win, based on results from brands like yours.
- Your score across Google, AI citations, branded demand, and reviews
- The pages on your site that are ready to move right now
- Your first Flagship page and the first three tests we'd run