Home / CRO / Results by industry / Pet products
1 brand · 1 industryCRO for pet products brands. 19 tests, $10,171 added.
Conversion rate optimization for pet food and pet product brands on Shopify. Everything QCK has tested for one brand in dog & cat food. Every result below is a real A/B test, decided by revenue.
For this brand, QCK has concluded 19 A/B tests with an 84.2% win rate and $10,171 in added revenue. Announcement Bar tests produced the most revenue: $3,406 from 2 tests (2 of 2 won). The largest single result was Announcement Bar Background Color Change (Announcement Bar): +$2,824 with a +25.8% change in Conversion Rate. The most repeated winning play was FAQ Placement: 5 of 5 won, for $4,623 combined. Collections Page tests were the weak spot (3 of 5 won, -$1,869), which tells us where not to start.
Where a pet products test plan starts.
Read straight from the results above. On your store we adapt these to your traffic, products and customers, then test before anything ships.
- Start with announcement bar tests2 of 2 won for $3,406 in added revenue, the most of any page type in this sector.
- Reuse the play that keeps winning: faq placement100.0% win rate across 5 tests, $4,623 combined. It goes near the top of every new plan in this sector.
- Test cta button design, never just ship itIt won 33.3% of the time but netted -$798 across 3 tests. Some versions win big and others lose more, so it only goes live after a test proves it on your store.
- Decide every test by revenueA test only counts as a win when the new version made more money than the original. A conversion rate bump that loses revenue is a loss.
Get this plan built for your store
On a free 30-minute call we adapt these tests to your products and traffic, and show the revenue each one could add.
Results by industry and niche.
Each niche is one QCK client brand. Open a niche to see every test we ran for it, sorted by revenue impact.
Pet Food
Dog & Cat Food
Dog & cat food brand · 1 client account
See all 19 tests for this dog & cat food brand
| Page | What we tested | Conversion rate | Revenue impact | Result |
|---|---|---|---|---|
| Announcement Bar | Announcement Bar Background Color Change | +25.8% | +$2,824 | Win |
| Collections Page | Move SEO Content Below FAQ | +0.6% | +$1,561 | Win |
| Product Page | Sticky Add-to-Cart | +8.6% | +$1,425 | Win |
| Hero Section | Hero Section Copy Addition | +12.6% | +$1,405 | Win |
| Cart Drawer | Cart Drawer A/B Test | +17.3% | +$1,260 | Win |
| FAQ Section | Second Section - Add FAQ to 2nd Section of Website | +2.4% | +$1,246 | Win |
| Product Page | Change Accordion Structure to Match Collections Pages FAQs | +5.6% | +$1,076 | Win |
| Collections Page | Collections Page - Change CTA to Shop Now | -5.8% | +$776 | Win |
| Hero Section | Hero Section CTA Button Color Change | -8.1% | +$774 | Win |
| Hero Section | Hero Section CTA Button Copy Change | +21.8% | +$761 | Win |
| Collections Page | Collections Page - Add FAQ to Collections Page | +13.6% | +$660 | Win |
| Announcement Bar | Sticky Announcement Bar | +7.9% | +$582 | Win |
| Hero Section | Shrink Hero Section on Desktop | -1.7% | +$333 | Win |
| Product Page | Shrink PDP Title + Price Formatting | +30.4% | +$325 | Win |
| Sitewide & Navigation | Sticky Search Bar on Mobile | -13.3% | +$211 | Win |
| FAQ Section | Move SEO Content Below FAQ | +4.0% | +$80 | Win |
| Homepage | Second Section - Change Colors of CTAs | +10.1% | -$262 | Loss |
| Collections Page | Collections Page - Change CTA Button Color | -3.4% | -$1,312 | Loss |
| Collections Page | Collections Page - Change to 2 Products Per Row | -19.4% | -$3,554 | Loss |
Want this for your pet products store?
On a free 30-minute call we pick the three tests most likely to win on your store, from the ones above and the rest of our results.
More results and related services.
Where these numbers come from. Every concluded single-variant A/B test in QCK's master results tracker, run on live Shopify storefronts: 183 tests across 31 brands, current as of October 2026. Each brand sits in exactly one sector, industry and niche, based on its main product line.
Win or loss. A test is a win when the variant generated more revenue than the original during the test window, and a loss when it did not. Revenue impact is the variant's revenue minus the original's. Conversion rate change is the relative change between variant and original, so a test can raise conversion rate and still lose on revenue.
Small samples. Niches with one or two tests are directional evidence, not a benchmark. Results reflect each store's own traffic, pricing and audience, and outcomes vary by store. Brand names are withheld to protect client confidentiality.
Pet products CRO questions
How many pet products tests is this based on?
What counts as a win?
Will the same tests win on my store?
Why are the brand names hidden?
Which test would win on your pet products store?
On a free 30-minute call, we review your highest-traffic pages and pick the tests most likely to win, based on results from brands like yours.
- Your score across Google, AI citations, branded demand, and reviews
- The pages on your site that are ready to move right now
- Your first Flagship page and the first three tests we'd run