Home / CRO / Results by industry / Home improvement & tools
2 brands · 2 industriesCRO for home improvement & tools brands. 9 tests, $66,406 added.
Conversion rate optimization for hand tool, hardware and building material brands on Shopify. Everything QCK has tested for 2 brands across premium hand tools and designer tile. Every result below is a real A/B test, decided by revenue.
Across 2 brands, QCK has concluded 9 A/B tests with a 100.0% win rate and $66,406 in added revenue. Product Page tests produced the most revenue: $48,972 from 5 tests (5 of 5 won). The largest single result was Gold Review Stars Overtop Image Carousel (Product Page) for a premium hammer & hand-tool maker: +$17,236 with a +10.2% change in Conversion Rate. The most repeated winning play was Merchandising & Section Order: 2 of 2 won, for $10,701 combined.
Where a home improvement & tools test plan starts.
Read straight from the results above. On your store we adapt these to your traffic, products and customers, then test before anything ships.
- Start with product page tests5 of 5 won for $48,972 in added revenue, the most of any page type in this sector.
- Reuse the play that keeps winning: merchandising & section order100.0% win rate across 2 tests, $10,701 combined. It goes near the top of every new plan in this sector.
- Decide every test by revenueA test only counts as a win when the new version made more money than the original. A conversion rate bump that loses revenue is a loss.
Get this plan built for your store
On a free 30-minute call we adapt these tests to your products and traffic, and show the revenue each one could add.
Results by industry and niche.
Each niche is one QCK client brand. Open a niche to see every test we ran for it, sorted by revenue impact.
Tools & Hardware
For this brand, QCK has concluded 5 A/B tests with a 100.0% win rate and $42,504 in added revenue. Product Page tests produced the most revenue: $31,882 from 3 tests (3 of 3 won). The largest single result was Gold Review Stars Overtop Image Carousel (Product Page): +$17,236 with a +10.2% change in Conversion Rate.
Premium Hand Tools
Premium hammer & hand-tool maker · 1 client account
See all 5 tests for this premium hand tools brand
| Page | What we tested | Conversion rate | Revenue impact | Result |
|---|---|---|---|---|
| Product Page | Gold Review Stars Overtop Image Carousel | +10.2% | +$17,236 | Win |
| Product Page | Move Similar Products Below Product Description | +6.6% | +$8,760 | Win |
| Collections Page | Collections Page - Add FAQ to Collections Page | -4.6% | +$6,731 | Win |
| Product Page | Move Add-to-Cart Above Product Description | +2.3% | +$5,886 | Win |
| Hero Section | Shrink Hero Section | +2.6% | +$3,891 | Win |
Building Materials & Surfaces
For this brand, QCK has concluded 4 A/B tests with a 100.0% win rate and $23,902 in added revenue. Product Page tests produced the most revenue: $17,090 from 2 tests (2 of 2 won). The largest single result was 5 Image Carousel Below Main PDP Image + Modified Navigation (Product Page): +$12,870 with a +11.5% change in Conversion Rate.
Designer Tile
Factory-direct designer tile brand · 1 client account
See all 4 tests for this designer tile brand
| Page | What we tested | Conversion rate | Revenue impact | Result |
|---|---|---|---|---|
| Product Page | 5 Image Carousel Below Main PDP Image + Modified Navigation | +11.5% | +$12,870 | Win |
| Collections Page | Collections Page - Add Product Titles to Product Grid | +5.4% | +$4,871 | Win |
| Product Page | Product Price Below Product Title + Modified Additional Information | +4.0% | +$4,220 | Win |
| Collections Page | Move Products Higher on the Collections Page | +18.8% | +$1,941 | Win |
Want this for your home improvement & tools store?
On a free 30-minute call we pick the three tests most likely to win on your store, from the ones above and the rest of our results.
More results and related services.
Where these numbers come from. Every concluded single-variant A/B test in QCK's master results tracker, run on live Shopify storefronts: 183 tests across 31 brands, current as of October 2026. Each brand sits in exactly one sector, industry and niche, based on its main product line.
Win or loss. A test is a win when the variant generated more revenue than the original during the test window, and a loss when it did not. Revenue impact is the variant's revenue minus the original's. Conversion rate change is the relative change between variant and original, so a test can raise conversion rate and still lose on revenue.
Small samples. Niches with one or two tests are directional evidence, not a benchmark. Results reflect each store's own traffic, pricing and audience, and outcomes vary by store. Brand names are withheld to protect client confidentiality.
Home improvement & tools CRO questions
How many home improvement & tools tests is this based on?
What counts as a win?
Will the same tests win on my store?
Why are the brand names hidden?
Which test would win on your home improvement & tools store?
On a free 30-minute call, we review your highest-traffic pages and pick the tests most likely to win, based on results from brands like yours.
- Your score across Google, AI citations, branded demand, and reviews
- The pages on your site that are ready to move right now
- Your first Flagship page and the first three tests we'd run