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Free SEO toolsTools we use, free for you.
22 self-serve versions of the checks our strategists run every day. No sign-up, no email gate. Live checks run through our server; uploaded files stay in your browser.
Site audits
Website SEO Checker
Grade any page on titles, meta, headings, schema, links, indexability and speed basics.
Open the tool Site auditsRedirect Checker
Follow every hop of a URL's redirect chain, or validate a whole redirect map for loops and chains.
Open the tool Site auditsMeta Tag & Open Graph Checker
See a page's title, description, canonical, robots and Open Graph tags with a live search and social preview.
Open the tool Site auditsH1 & Heading Checker
Map a page's heading outline and flag missing or duplicate H1s, empty headings and skipped levels.
Open the tool Site auditsTitle Tag & Meta Description Checker
Preview how your title and meta description will look in Google, measured in pixels, before you publish.
Open the tool Site auditsReadability Checker
Score your copy on Flesch reading ease and grade level, and find the sentences to cut.
Open the tool Site auditsXML Sitemap Checker
Fetch a sitemap (or sitemap index), validate it and spot-check that its URLs return 200 and are indexable.
Open the tool Site auditsXML Sitemap Generator
Crawl a small site (up to 300 pages) or paste a URL list and download a valid sitemap.xml.
Open the toolAI search
Robots.txt & AI Crawler Tester
Fetch or paste a robots.txt and see which search and AI crawlers (GPTBot, ClaudeBot, PerplexityBot and more) can reach a URL.
Open the tool AI searchAEO Checker
Score how ready a page is to be quoted by ChatGPT, Perplexity and Google AI Overviews.
Open the tool AI searchllms.txt Generator
Build a clean llms.txt file that points AI assistants to your most important pages.
Open the toolSchema
Schema Markup Validator
Pull every JSON-LD block from a page or snippet, check the syntax and the properties Google needs for rich results.
Open the tool SchemaSchema Markup Generator
Generate JSON-LD for Organization, Product, Article, LocalBusiness, Breadcrumb and more.
Open the tool SchemaFAQ Schema Generator
Turn your questions and answers into valid FAQPage JSON-LD.
Open the toolSearch Console & crawl data
Search Console Quick Wins Analyzer
Upload a Search Console queries export and get the near-page-one keywords and CTR gaps worth fixing first.
Open the tool Search Console & crawl dataSearch Console Comparison Tool
Upload a Search Console period comparison and see exactly which queries and pages gained or lost clicks.
Open the tool Search Console & crawl dataKeyword Cannibalization Checker
Find queries where two or more of your pages compete, with a merge or retarget suggestion for each.
Open the tool Search Console & crawl dataInternal Link Checker
Upload a Screaming Frog inlinks export and find orphan and under-linked pages.
Open the tool Search Console & crawl dataAnchor Text Analyzer
See the anchor text pointing at every page and flag vague, repetitive or mismatched anchors.
Open the tool Search Console & crawl data404 Redirect Mapper
Match broken URLs to the closest live page and export a ready-to-import redirect map.
Open the toolWant us to run the full audit?
The tools show you the symptoms. On a free 30-minute call we prioritize the fixes by revenue and build the first version of your plan with you.
- Your score across Google, AI citations, branded demand, and reviews
- The pages on your site that are ready to move right now
- Your first Flagship page and the first three tests we'd run